Download e-book for iPad: Adaptive Rhetoric: Evolution, Culture, and the Art of by Alex C. Parrish

By Alex C. Parrish

Rhetorical scholarship has for many years relied completely on tradition to provide an explanation for persuasive habit. whereas this concentration permits deep explorations of historic condition, it neglects the robust results of biology on rhetorical habit – how bodies and brains support form and constrain rhetorical acts. not just is the cultural version incomplete, however it tacitly endorses the fallacy of human exceptionalism. by way of introducing evolutionary biology into the learn of rhetoric, this ebook serves as a version of a biocultural paradigm. Being aware of organic and cultural impacts enables a deeper view of rhetoric, one who knows the ubiquity of persuasive habit in nature. Human and nonhuman animals, or even a few vegetation, convince to outlive - to stay, love, and cooperate. That this large spectrum of rhetorical habit exists within the animal international demonstrates how a lot we will study from evolutionary biology. by way of incorporating scholarship on animal signaling into the examine of rhetoric, the writer explores how conversation has developed, and the way quite a few assorted species of animals hire comparable persuasive strategies which will conquer comparable difficulties. This cross-species examine of rhetoric permits us to track the origins of our personal persuasive behaviors, offering us with a deeper background of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.

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Adaptive Rhetoric: Evolution, Culture, and the Art of by Alex C. Parrish PDF

Rhetorical scholarship has for many years relied completely on tradition to give an explanation for persuasive habit. whereas this concentration makes it possible for deep explorations of historic situation, it neglects the robust results of biology on rhetorical habit – how bodies and brains support form and constrain rhetorical acts.

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Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion (Routledge Studies in Rhetoric and Communication) by Alex C. Parrish


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